This Privacy Policy explains how MSG UNO (“MSG UNO”, “we”, “us”) collects, uses, shares and protects personal data when you use our website (msguno.com), our customer portal, our APIs and our SMS services (together, the “Services”). Questions about this policy go to info@msguno.com.
1. Who we are
MSG UNO is an application-to-person (A2P) SMS provider. We act as a processor when we transmit messages on behalf of our customers, and as a controller for the account, billing and website data described below.
2. Data we collect
- Account and contact data — name, company, email, phone, billing address, KYC documents (company registration, trade licence, signatory ID) and communication history with our sales, NOC, billing and legal teams.
- Service and traffic data — sender ID, recipient number, message content, timestamps, delivery status, routing and error codes, IP addresses and API/SMPP credentials usage. This is necessary to deliver, bill, troubleshoot and secure the Services.
- Website data — form submissions, IP address, browser type and pages visited. We do not use advertising trackers.
3. Why we process data
- To provide the Services, route and deliver messages and return delivery reports (performance of contract).
- To bill, settle and collect payment, and to keep accounting records (contract and legal obligation).
- To prevent fraud, spam, SMS pumping and abuse, and to comply with operator and regulator requirements such as sender ID and DLT registration (legitimate interest and legal obligation).
- To respond to enquiries and provide support (legitimate interest).
4. Message content and retention
Message content is retained only as long as needed for delivery, retries, delivery reporting, troubleshooting and dispute resolution — by default no longer than 90 days — after which it is deleted or anonymised. Metadata required for billing and regulatory records (numbers, timestamps, status, sender ID) is retained for the period required by applicable law and our contracts, typically up to seven years. Account data is retained for the life of the account plus the statutory retention period.
5. Sharing
We share data only as needed to deliver the Services: with mobile network operators, SMS hubs and aggregators who terminate messages; with registration authorities and regulators (for example DLT platforms or sender ID registries) when required; with payment and banking providers; with hosting and IT providers under contract; and with authorities where legally required. We do not sell personal data.
6. International transfers
Delivering an SMS to a recipient in another country necessarily transfers the message to that country. Where data protection law requires it, we rely on standard contractual clauses or equivalent safeguards with our partners, and we offer a Data Processing Addendum (DPA) to customers on request.
7. Security
We use encrypted connections (HTTPS, TLS-wrapped SMPP on request), IP whitelisting, access controls, logging and monitoring. No system is perfectly secure; if we become aware of a personal-data breach affecting you we will notify you without undue delay.
8. Your rights
Depending on your location you may have the right to access, correct, delete or port your personal data, to restrict or object to processing, and to lodge a complaint with a supervisory authority. Message recipients should direct requests to the business that sent the message (our customer, the controller); we will assist that customer in responding. To exercise rights with us, email info@msguno.com.
9. Cookies
Our website uses only strictly necessary cookies (for example to keep a portal session). We do not use third-party advertising cookies.
10. Changes
We may update this policy from time to time. The date at the top shows the current version. Material changes will be notified to account holders by email.
11. Contact
MSG UNO — info@msguno.com · +91 98259 87151