Coverage in 200+ countries. Rates on request, updated weekly.
Our rate sheet lists each destination by route tier and traffic type. Email bijoy.varghese@msguno.com or use the form below and you will have it within one business day.
Where we route
Route tiers vary by country. The examples below are indicative; the rate sheet is definitive.
| Region | Example destinations | Typical tiers | Registration notes |
|---|---|---|---|
| South Asia | India, Pakistan, Bangladesh, Sri Lanka, Nepal | Direct / Premium (OTP), Wholesale (promo) | India: DLT entity, header & template mandatory. Pakistan: sender ID whitelisting. |
| Middle East | UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain | Direct / Premium | Sender ID registration required (UAE TDRA, KSA CST); marketing hours restricted. |
| Europe | UK, Germany, France, Spain, Italy, Netherlands, Poland | Direct / Premium / Wholesale | Alphanumeric sender generally allowed; some markets (e.g. France, Belgium) restrict marketing hours and require STOP. |
| Americas | USA, Canada, Brazil, Mexico, Colombia, Argentina | Direct (10DLC / TFN), Premium | US/CA: registered 10DLC, toll-free or short code only. Brazil/Mexico: numeric senders. |
| Africa | Nigeria, Kenya, South Africa, Ghana, Egypt, Morocco | Premium / Wholesale | Sender ID registration in Nigeria, Kenya, Egypt and others; DND lists apply. |
| Asia Pacific | Indonesia, Philippines, Vietnam, Thailand, Malaysia, Singapore, Australia | Direct / Premium | Singapore: SSIR sender ID registry. Philippines & Vietnam: sender ID registration and content rules. |
| CIS & others | Russia, Kazakhstan, Uzbekistan, Turkey, Ukraine | Premium / Wholesale | Sender ID registration with each operator; local content rules. |
Registration handled, so your traffic is not filtered
Unregistered sender IDs are the most common reason A2P traffic fails. We register for you where the operator or regulator requires it and advise on templates and consent so campaigns pass operator firewalls.
- India DLT — principal entity, headers (sender IDs), content templates and consent templates on the DLT platforms; telemarketer chaining with MSG UNO.
- UAE & Saudi Arabia — sender ID registration with the regulators and operators, trade-licence based.
- USA 10DLC & toll-free — brand and campaign registration guidance, TCPA opt-out and quiet-hour handling.
- Other markets — Singapore SSIR, Philippines, Vietnam, Nigeria, Kenya, Egypt, Pakistan and more.
What we need
Company registration, trade licence or equivalent, authorised signatory, sample content and sender ID choices.
Lead times
From same-day (most alphanumeric registrations) to 2–4 weeks (India DLT, US 10DLC, short codes).
Content rules
We review templates against each market's rules before registration to avoid rejections.
Fees
Registration fees passed through at cost where regulators charge them; our handling is included for active accounts.
Request the rate sheet
Tell us your destinations, traffic type and monthly volume. Wholesale partners can also attach their own rate sheet for a swap.